The Big Mac Guide 2018
Research by UBS; Review by City Mayors


ON OTHER PAGES: ||| Introduction & methodology ||| Ranking table: The most expensive cities ||| Ranking table: The richest cities ||| Ranking table: The most powerful cities ||| The Big Mac Guide |||



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Time at work it takes to afford a Big Mac
June 2018: The McDonald’s Big Mac hamburger is sold in some 120 countries around the world. Since it was first introduced in the US in 1967, it has become a truly global product. With a few exceptions, a Big Mac is a Big Mac wherever in the world it is bought. But while in most Western countries the hamburger is an inexpensive convenient meal, for consumers in developing it is often a luxury compared to local dishes. People in cities such as Hong Kong, Tokyo, Zurich or Los Angeles need to work less than 15 minutes to be able to afford a Big Mac, while the cost of the McDonald’s hamburger in cities like Istanbul, Jakarta or Mexico City is higher than the average hourly wage. In Nairobi, hungry residents need to work for more than two hours to be able to pay for a Big Mac.

Rank
Cities
Time at work needed
to afford a Big Mac
(minutes)
1
Hong Kong
11.8
2
Taipei
12.0
3
Tokyo
12.2
4
Luxembourg
13.1
5
Auckland
13.3
6
Zurich
13.4
7
Los Angeles
13.6
8
Miami
13.9
9
Chicago
14.0
10
Sydney
14.5
11
Toronto
15.0
12
New York*
15.2
13
Manama
15.4
14
Geneva
15.4
15
Munich
16.3
16
Frankfurt
16.8
17
Copenhagen
16.9
18
London
17.0
19
Dublin
17.7
20
Vienna
17.9
21
Montreal
18.0
22
Berlin
18.4
23
Nicosia
19.4
24
Amsterdam
21.2
25
Stockholm
21.5
26
Ljubljana
21.7
27
Dubai
21.8
28
Oslo
22.3
29
Doha
23.0
30
Paris
23.1
31
Tel Aviv
23.3
32
Rome
23.5
33
Helsinki
24.0
34
Riyadh
24.5
35
Lyon
24.9
36
Milan
26.0
37
Brussels
26.9
38
Johannesburg
27.1
39
Madrid
27.8
40
Barcelona
28.6
41
Seoul
28.7
42
Moscow
29.9
43
Kuala Lumpur
31.7
44
Tallinn
32.6
45
Warsaw
32.8
46
Santiago de Chile
36.0
47
Lisbon
36.3
48
St Petersburg
37.7
49
Vilnius
39.5
50
Bucharest
40.2
51
Panama City
41.6
52
Prague
42.3
53
Athens
43.9
54
Zagreb
46.4
55
Bangkok
46.9
56
Bratislava
48.0
57
Sofia
49.3
58
Hanoi
49.4
59
Beijing
51.0
60
São Paulo
52.5
61
Riga
52.5
62
Buenos Aires
53.1
63
Shanghai
53.4
64
Lima
55.6
65
Budapest
55.6
66
Rio de Janeiro
56.7
67
Kiev
58.0
68
Manila
61.9
69
Bogotá
64.3
70
Istanbul
66.5
71
Jakarta
82.9
72
Mexico City
86.8
73
Mumbai
88.1
74
New Delhi
90.5
75
Lagos
99.8
76
Cairo
101.2
77
Nairobi
133.8

Data source: UBS Prices and Earnings Survey 2018